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THE MEMBERSHIP MODEL
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The ONLY program you will ever need to create, sell, deliver, and grow an online membership in your service based business.
Hi there!
I see you... You didnāt start your business just to spend every day scrambling for the next client.
You set out to build freedom, but instead youāre stuck in a cycle of back-to-back 1:1 work, late nights, and the constant hunt for clients.Ā
WorkingĀ all the hours just to keep up, and wondering where your next sale will come from.
Youāve got the passion, the vision, and the skillsā¦ but without a system, without recurring income, itās exhausting.
Because waking up knowing you have a steady stream of members, payments regularly landing in your account, and a business that grows without relying on constant launches or chasing new clients... is where you want to be.
You have a vision bigger than where you are now.
And you have decided you are ready to go all in.
Thatās the power of an online membership.
And thatās exactly what the Membership Model was created to teach you.
Right now youāre in the messy intersection of wanting to start and grow with a membership but not having all the answers:
š” Youāre not sure how to market and sell your membership well, and youāre worried you might launch to crickets.
š” Youāre unsure if your members will actually get results, and you wonder how to balance content + community + support.
š” You donāt know how to structure your membership ā how much content is āenoughā? How often should you go live?
š” You have genuine fears about over-delivery and burnout.
š” You donāt know how to articulate why your membership is different from all the other subscriptions out there, and what promise or transformation to lead with.
Thatās exactly why I created The Membership Model framework:
A complete framework to take you from idea ā to launch ā to thriving, long-term membership.Ā
āØ Imagine having every step mapped out to create and grow a successful membershipā¦
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āļø A proven, step-by-step framework that removes the guesswork from building your membership.
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Ā The confidence of knowing your business is growing on repeat, with compounding revenue that stacks month after month.
āļøA steady stream of members paying you every month, so your income doesnāt disappear the moment you finish a client project.
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Ā More freedom in your calendar. No longer tied down by endless 1:1 sessions.
āļø A complete system to take you from idea to launch ā with the strategy, support, and resources.
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Strategies to attract, engage, and retain members so your membership continues to grow month after month.
Who am I to talk about this stuff?
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Hi! Iām Susie Prout!
And I am living proof that when you decide that your business success is a non negotiable - it can happen faster than you think.
For nearly 10 years, I created and deliveredĀ onr of the largest globalĀ online lactation memberships. What began as a simple idea grew intoĀ supporting thousands of mothers around the world every year.
In doing so I learnt everything there is to know about creating, delivering, selling and scaling a quality online membership.
Leveraging the years of experience and inside knowledge I gained building a multiple six-figure membership,I now teach service-based businesses how to build thriving memberships of their own.
More than the financial rewards, this business has given me the gift of time. Time to be there when my kids need me, time to enjoy the milestones, and time to create a rhythm of work that actually supports family life.
My success didnāt happen overnight, but I was intentional from the start. I focused on what worked in membership creation, adapted quickly, and built systems that allowed my business to grow without burning out.
Thatās why I feel so strongly about teaching all things memberships today. Because if I could build a thriving membership business with three kids and no online experience, then you can too.
Now, I guideĀ you through the same journey I once walked. Creating profitable memberships that bring recurring compounding income, freedom, and impact, with my signature membership model.
I know the strategies, Iāve built the systems, and Iāve seen the results.Ā And there is space online for all of us - I want this for you too!
SusieĀ
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Iāve created the very thing I wish I had back then to guide me...
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THE MEMBERSHIP MODEL
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The ONLY program you will ever need to create, sell, deliver, and grow an online membership in your service based business.
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1. Create
Build a membership you love, thatās simple to run, and set up for real client results.
2. Sell
Use my Sales Method to confidently attract and convert the right members through my 2 proven sales systems.
3. Deliver
Ā RunĀ an incredible, qualityĀ membership that keeps clients engaged, renewing, and raving.
4. Scale
Ā Grow your revenue with my proven retention, ascension, and evergreen strategies.
INCLUSIONS
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My signature online program 'The Membership Model' which includes step by step video training modulesĀ in the following 4 sections
1. Creating your online membership
2. Selling your online membershipĀ
3. Delivering your online membershipĀ
4. Growing / scaling your online membership
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PLUS: Monthly group calls for 6 months, each designed to provide tailored support for your specific needs in membership creation and delivery.
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PLUS: Request a Tutorial Option
If thereās a particular area or strategy youād like more guidance on, you can request a tutorial and Susie will personally create it for you.
CREATING
Lay the Foundations of Your Membership
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Deciding on your membership model.
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Choosing and refining your niche
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Market research
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Designing your membership structure
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The 3 core components
- Writing and recording your content.
- Terms and conditions swipe file
SELLING
Marketing & Launching With Confidence
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Audience building for pre-launch
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Free launch event: choose your style + launch checklist
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Hosting a high-converting webinar
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Writing a sales page that sells
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Launch & sales email campaign
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Social media strategy for open cart
DELIVERING
Build a Membership That Lasts
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Structuring your membership so itās sustainable
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The core tech stack you need
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Pricing and retention strategies
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Onboarding new members the right way
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Delivering content in a way thatās valuable and manageable
- How to deliver on the 3 core components.
- The 1 percent difference.
SCALING
Grow, Retain & Elevate Your Membership
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Scaling strategies for growth, retention & ascension
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How to hold space in groups and on calls
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How toĀ make your membership stand out
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Creating community guidelines that encourage engagement
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Tracking key metrics to support your growth
BONUSES
āBehind the Scenes Extrasā
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Walkthrough of Kajabi as an all-in-one platform
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Plug-and-play templates for onboarding, emails, sales page & guidelines
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Insider examples from my own multi-six-figure membership journey.
- Keeping safe online as a health and wellness professional - social media guidelines, advertising guidelines.
Request a tutorial option
Looking for something not included - reach out and request a specific tutorial and we will make it for you.
A Membership Is the Smartest, most powerful Business Model out there for Service-Based Business...
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āØ Scalable without needing a huge audience
āØ Compounding, reliable revenue
āØ Thriving clients whoĀ become loyal advocates for your brand.
āØ Low overheads, low risk and lean delivery
āØ AI /Ā future-proof
There is nothing more powerful than a membership.
It is the exact kind of business model that grows with you, not against you.
An Investment Today for the Business Youāll Thank Yourself For Tomorrow
Doors closing for enrolments on Wednesday November 12th 2025 at 11pmĀ UK time.
š Bonus #1: 1:1 Membership Strategy Session
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In this personalised call, weāll refine your niche, choose the right membership structure for your offer, and map out your first profitable member journey ā so you know exactly what to do next.
Your niche. Your offer. Your plan.
š„ Bonus #2Ā š„
A personalised Sales Page Review from me.
Youāll send me your sales page draft, and Iāll record you a Zoom video with my edits, suggestions, and conversion tweaks so your page works harder for you.
'Hi Susie, I just wanted to share that I sold out my new online membership spots pretty easily which I am so happy with! Thanks again for your support , following your process just made it so easy xx'
NatashaĀ Van Der Rys
FAQ's
What if I'm not techy
I've done courses before and the coach was never around - will you be there?
What if I can't make the group coaching calls
Do I get instant access to the program?
I am worried about the cost right now, when will you run the mentorship again?
Iāve already started a membership. Would this still be good for me?
Haven't hit the sign up button yet but still reading?
I get it.
I understand that investing in your self and your business is one that can often feel like a stretch, I have felt this myself every time I have invested in something.
I also know that I would have never grown my business without these investments: and its from the uncomfortable, stretchy places that real growth happens.
For me in the past, I have had to trust myself that my success is inevitable. I want to invite you to feel that same level of trust and belief as I know deep in my core that that is where the results came from.
If you have more questions I am so here for you to chat - you can DM me on instagram or send me an email [email protected]
DM Susie on Instagram
